{ all about marketing calendar }highly recommended to help support marketing activity, staff focus and highlight upcoming campaign collateral requirements{ all about living }a seed of inspiration waiting to grow into our inspiring interior/lifestyle ezine{ bourgeois boheme } our principal creative is often referred to as BB. this is her own blog, filled with a mix of fashion, beauty & lifesltye brands, trends & inspiring fun{ creative mojo }all the stuff that drives our senses, like… stamina, imagination, innovation and ambition{ FHF fan } the power of visual communication is an integral part of everyday life whether for work or fun. it is what makes all about visual a viable business and one that we love. but… we don’t take this for granted and feel extremely blessed to be able to do what we do. we believe the Fred Hollows Foundation makes an outstanding contribution to the world, changing people’s lives by enabling them to share and enjoy the gift of sight and we often donate{ in the zone }our favourite part, when all about visual get into the heads of the target market and then have a very happy ‘ah ha’ epiphany moment… a star concept is born{ mood board }not to be confused with being moody. this is our preliminary blast of creative expression, where all of our ideas are capsulated onto anything that can be drawn or pinned onto. it takes a lot of creative mojo but we love it! pinterest is a favourite{ shake a tail feather }it’s all heads down, bottoms up in the aav studio { the brief }we love to meet with you first, listen to your objectives, ask a few questions to familiarise ourselves with your world, brands, products, team and environments. it’s our way of getting to know what you really need, so that we can provide the right package to match { the story } we love a great tale, but the story that counts the most is the one we help you create to tell to the world { uploading } coffee time! as we upload files in the final production phase, a strong coffee celebrates the birth of a brand new campaign. it’s a very exciting time in the aav studio
glossary of YOURmost commonly used terms…
{ budget } you should have one and we will respect it{ deadline } you are sure to have one and we will do our utmost to stick to it at all timesESO { engine search optimisation } SEM { search engine marketing } or SNO {social network optimisation }crucial stuff and we have very tech-savvy IT people to help you achieve better online results{ project status }we will do our very best to keep you informed all the way through the creative process { the brief }you may not always have time for a coffee, but ideally we like to introduce ourselves and take a creative brief in person. this helps us get a feel for your business, history, team, retail environment and goals. it’s our favourite part of the process